A premium Moët & Chandon vending machine offering sparkling Swarovski studded mini bottle stocking fillers at Selfridges “Destination Christmas”…


Moët approached K6 with the ultimate brief, to design a vending machine for a limited edition mini bottle of Champagne, exclusive to selfridges and its Destination Christmas floor.

Vending machines aren't usually known for their glamour, unless of course its mini bottles of Moët they're dispensing.
Meet the world's first Moët  & Chandon vending machine, which has just been installed in the Christmas Shop on the fourth floor of Selfridges, London.
Wrapped in glistening gold and stocked with 350 art deco-inspired Swarovski crystal-adorned minis, this is no ordinary automatic dispenser. Press the red Moët seal and watch the golden arm carefully select your bottle (£17.99 each) and deliver it into a glowing cylindrical window. Decadent stocking fillers, or festive party refreshments, but only to be paired with a sterling silver straw.
Perhaps its only rival in the luxury vending machine stakes is the Gold ATM machine, but let's face it, Moët's is a lot more fun.

Moët & Chandon vending machine

Moët & Chandon Vending Machine Selfridges "Destination Christmas"

The machine was a huge succes, marking the first champagne vending machine in the world whilst rewarding shoppers with a the perfect little stocking filler and adding a decadent addition to the fourth floor one-stop gifting section...

Moët & Chandon vending machine

Moët & Chandon Swarovski studded mini bottle

Moët & Chandon vending machine

Moët & Chandon 3/4 View

Moët & Chandon vending machine

Moët & Chandon - Rinascente Spa, Milan, Italy

Moët & Chandon vending machine

Moët & Chandon - La Rinascente, Milan, Italy